A social network that generates 1,500 likes per second. Awesome, right? The user of Instagram does not devote more than a second to each post and you must call his attention in that very short space of time. If you succeed on Instagram you will have a loyal community that will not hesitate to share their experiences and increase the visibility of your brand buy 50 instagram likes buyiglikes.com.
But before giving you the 5 tips to succeed with your instagram account for tourism we are going to answer the million dollar question:
What attracts the instagram user the most?
What Instagram user is looking for is: visual experience. Most of the ” likes ” on Instagram are aimed at high-quality images, very visual, original and attractive, things that the user would like to do, have or eat, or beautiful places where they would like to be. As you can see, Instagram is a perfect tool for those who want to enhance the tourism experience as a marketing strategy.
First you have to have clear the image to project of your tourist business and then set objectives. Always focused to expand your community of users and give visibility to the brand more and more among Instagram users. And to achieve your goals we are going to give you 5 tips that will help you succeed with your instagram account for tourism. Here you are!
Variety and more variety!
In the variety is the taste and sure that in your establishment there is more than one product or service that you want to enhance. Think: Instagram offers both the option to share a photo or a mini-video, which would be great to alternate. On the other hand, it is worth investigating instagram complementary applications to be able to create original creativities (such as F lipagram or Regram ). Never forget the experience and show people in contact with your product, interacting with your brand.
Hashtags are an open door to the world and allow you to give your account a lot of play. The use of hashtags is essential to gain visibility on Instagram, but do not use them lightly. It is essential to define a specific hashtags strategy for your business before you start using them. We propose the use of about 6 hastags per global post, two thematic and two local. What does this mean? We are going to put an example. If your photo is advertising a restaurant in Palma de Mallorca with sea views, the hashtags could be:
- -Globales: #iloveit #amazing
- -Temáticos: #instafood #foodgasm
- -Local: #mallorca #palma
Hashtags will help you gain visibility among the sectors that are of interest to you. To define the global hashtags you must be very aware of the trends and the most wanted (we recommend the T agfire app) .
Choose your Look
The look of Instagram is very much in line with its range of photography filters that give a very personal touch to each publication. Choose one or two filters and generalize their use. This will help you to consolidate the image of your business and your audience will recognize the images related to your brand because they have their own style and transmit a certain environment.
Instagram has more than 300 million active users today. If you know how to manage it, you will easily find your specific audience within such a large community of users. Inturea offers you several options to attract the attention of your target audience and create your own instagram community for your tourism business.
Create your own hashtag and create a brand for Instagram.
Launch a campaign in which you encourage your community to use its own hashtag, monitor it and create a conversation with those users / customers who use it in their accounts. You will see what good results.
Poses attractive competitions where the use of instagram is a key element to win
Use Instagram as another user
To succeed on Instagram, get away from your more corporate facet and use this platform as another user, so that you approach your product or service to your potential client in a clear and unpretentious way. Your Instagram has to provoke, you have to say: This is what it is, and it’s that great!
How can we provoke that closeness?
If you have a restaurant or a hotel for example, we suggest you:
- Have your staff make selfies
- Photos of the dishes from the diner’s perspective
- Images of the bedroom from the bed
- Videos of a customer arriving at the establishment in a cool car
- Photo of a customer drinking a very colorful cocktail in front of the pool